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"For people who want to whine and moan about how online dating isn't working," says psychologist Eli Finkel, "go back in time to 1975.
Ask somebody, 'What does it feel like to not have any realistic possibility of meeting somebody that you could potentially go on a date with? Finkel is a psychologist at Northwestern University and a professor at the Kellogg School of Management; he's also the author of "The All-or-Nothing Marriage." Finkel and his colleagues have been studying online dating for years.
But it couldn't predict how much one specific person liked another specific person — which was kind of the whole point.
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